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// Industry Insights

In Build-To-Rent Developments, Pampering Shouldn’t Interfere With Practicality

In an article published on BISNOW, FirstPort Business Development Manager, Jeremy Ogborne asks if the amenities arms race we’re seeing of swimming pools, fine dining and concierge services to attract Build to Rent (BTR) customers really what customers want?

Rather than building over-the-top amenities, Ogborne argues that BTR investors and developers should offer multi-use spaces, welcoming finishes and services to make apartments feel like home.

For customers, this meets their desire to return to a home that’s safe, comfortable and fits their purpose. For developers and investors, practical and efficient amenities can lower operational costs and increase customer retention.

Is it time to bring BTR back down to earth?

You can read the article on BISNOW in full here.